Gut Kimchi
GUT is a brand inspired by the natural processes of fermentation and the supportive role probiotics play in digestion. Its visual identity centres on a logo made from overlapping, organic shapes that reference bacterial cultures in a simple, friendly way.
The design draws from the lively forms and movements found in fermented foods, giving the brand a sense of energy and life. Bright, fresh tones help communicate vitality, health, and the idea of organisms at work. GUT aims to feel natural, approachable, and rooted in the benefits of fermentation.